Google’s pay-per-click (PPC) program, known as Google Ads, enables companies to increase their visibility across Google properties. The most typical Google Advertisements ad type is the search ad, which shows up on the SERP for queries related to the advertiser’s goods and services. However, businesses can also use Google Ads to run display ads, shopping ads, YouTube ads, and other types of ad. Keywords play a very vital role in this procedure. Another term for the words and phrases that users type into search engines to find the information they’re looking for is “keyword.”
Why Google Advertisements appear on SERPs?
The terms that individuals are most likely to use when searching for a product are the focus of Google Ads. Advertisers create ads with specific offers and select a list of keywords to target that are pertinent to the offer when they start a Google Ads search campaign. When a user performs a Google search (often referred to as a query), Google looks to see whether any advertisers are competing for the keywords related to that search. If so, advertisements will show up on that SERP. This type of marketing is 98% successful. The more budget you use there are more chances of success.